Sarah Fidler

Sarah is a longtime Ben & Jerry’s fan — we’re talking since before she could even hold a spoon properly. Today, with several food science degrees under her belt, she is overjoyed to be a part of the flavour Guru team, helping to create the next generation of Ben & Jerry’s flavours. She previously worked in the chocolate industry, which must have been a real blast, since her favorite Ben & Jerry’s flavours are pretty chocolatey — New York Super Fudge Chunk, Boom Chocolatta Cookie Core, and Milk & Cookies. You won’t see her toiling over any cheesecake flavours, though, she is not a fan. (We know, we don’t get it either.) “I still pinch myself when my to-do list consists of tasks like ‘taste cookie samples’ and ‘make ice cream’,” she says, “the environment at Ben & Jerry’s is so wonderful and creative.” She worked hard to create Glampfire Trail Mix, a euphoric combination of chocolate ice cream (of course), crunchy pretzel swirls, marshmallow swirls, and fudge-covered almonds. That’s just our style, and we can’t wait to see what else she comes up with!